construction- Music video editing

Music video editing 

AUDIO

At the start if my music video I wanted to have diegetic sound from the artist and her friends. They're seen talking and laughing as the camera pans backwards. Here I decided to not add any filters as I wanted to have a sense of realism to make the audience feel like they're at the scene. Starting the music video with acting is a great way to get the audiences attention and allows the everyone to see the meaning behind the lyrics. Although I didn't edit the visual I adapted  the audio.

Making the voices louder and clearer I used keyframes to adjust the loudness of the audio, this allowed me to make the audio go from low to high or however I may like it. I made the sound effects quieter when the actress is speaking. I also changed the dynamics to focused to get rid of the surrounding noises. I also added in non diegetic sound of a heart beat which got louder the longer it continued. Thus creates suspense and more dramatic it then cuts to a black screen when the girl to the left pulls a shocked expression.

VISUALS

Creating this font i created a red 'colour matte' as it symbolises strength and power and  also matches the colour on the home screen from my website.In addition, the video reflects on love,whether it is with her friends or the flashbacks with her boyfriend.Selecting my footage I cut my visuals so it is evidence there is a relationship between the non diegetic  (heart beat) and the visuals as Godwins theory states it can be used to amplifies the scenes as camera shots are repetitive later on in the music video.Making the music video more entertaining and keeps the audience questioning what is going to happen?After snipping the videos I created a title that looked bold and modern to match my target audience.I decided to create two title 'MEGAN RAYE' 'CIAO ADIOS' using capital letters in the font filled up the screen and then changed the position and scale.Going into video effects I used 'track matte key' while highlighting the colour matte.In effects control I clicked the drop down next to mate and selected 'video 5'.Copying and pasting this into the 6 video clips.

    Before                                                             After

Here I changed the clip to have more saturated tones of red and orange. The use of red represents caution and anger this is heightened through her facial expressions. The use of the warm colours also signify love and joy which is the binary opposite to the situation she is in.

Before                                                                                                   After

This shot here I decided to edit by changing the opacity of the video. I didn't like the way the camera was visible through the reflection and wanted to make the video more clearer for the audience to understand the narrative. On the right it was vague about what was happening due to the distractions of the surroundings. Editing this shot I made the opacity lower so the lighting was dark and dingy. This changed from high to low using  keyframes. Referring to the lyrics 'so why don't we call her?' reflects her anger and sadness through Goodwin's theory. Adding in the text was another way to keep the fans interested in the music video to do this I added in a text message bubble into premiere pro rearranging the scale and position to have it in the centre of the video.


     Before                                                            After





At the beginning the close up shot was pixelated to a extent so i wanted to make her skin look smoother. I done this by adding a mask feather of 5.0 with a radius of 10 which got rid of the issue. I also made the brightness darker to make it easier for the audience to know it is a flashback. I also included a vignette which is mostly seen in horror or sad films.



   Before                                                             After

Here I increased the exposure to 1.7 and added a red shadow tint and increased the vibrancy. This makes the video look more engaging and bold compared to the original video.

 Before                                                           After

Here I created a 'unsharp mask' with 18.1 radius this made my video more brighter and more white. This was good as originally the walls and clothing had a green and brown tint to it.

Before                                                                                                      After

Here i made the colours more saturated with a red/orange undertone whereas in the beginning the shot look green.By changing the saturation it makes the video look more brighter and lively.It also has a sense of warmth.

Transitions

Here I used the reverse as an editing trechnique to indicate theyre going into the past (flashbacks).I done this by clicking onto speed/duration and clicked onto the reverse speed checkbox.

To show I have went back into present I used a white fade transition.

Cutting 

At the end I wanted it to have a variety of shots to tell the narrative. The shots makes the storyline flow as you can see the surrounding and facial features better.