Planning Audience research

Teenage Dirtbag

Gears Segmentation model 

Gender- Teenage Dirtbag is a male perspective song that is aimed towards younger male students.The female singer is seen as a secondary character Laura Mulvey argues in a lot of films woman are presented as secondary characters as we live in a male dominated society.Females presented in the music video are seen wearing tight fitted dresses which links to the theorist Van Zoonen as she believes woman are oppressed and are sexualised to satisfy men.

 Ethnicity The is a lack of representation of ethnicity in the music video as majority of the characters are white males and lack a range of diversity.

Age-  The song appeared in the film 'Loser' which is aimed towards a younger audience,as it has the genre of teen romance.The aimed audience is high school ages from the age 14 to 18.This is shown through the teenagers partying at a high school prom and video clips of the college and basket courts.

Region -The region is aimed towards an American audience as the band is from America and is set in a American high school.Furthermore,it has the intellectual link of American Pie (a American film) as two characters are seen in the music video.

Socio-Economic is aimed towards a lower economic audience such as E as they are a (Strugglers). These students are seen wearing non-designer clothing and are represented as being the 'losers' in the school.However there is some representation of a slightly higher audience such as C1 as they're seen wearing designer clothing for an example; Adidas also a car is also seen in the video at the beginning which links to wealth.

Young and Rubican 

The Aspirer 

This is someone who is materialistic and is 'driven by others' perception of them rather than by their own values.They respond to what others perceive as being superficial.For example image,appearance,persons,charisma and fashion.The would look at whether the packet is attractive whereas other find the content inside more important.These people's core in life is for status.

The Refomer 

Reformer would say "Dont tell me what to do or what to think".Values own independent judgment.Reformers are anti-materialistic out of the groups, and are often seen as intellectual.Pride themselves,socially aware and pride themselves on tolerance.

The mainstream 

These people live in the world of 'everyday', a daily routine is a key part of their life and the way they live.When reflecting on their life choices are 'we' rather than 'me'.As their name implies,they are the mainstream of society.They are the largest group of people and respond to 'family' brands as an value for money and would rather stick to what they know and live like the majority of people.Their core need in life is security as they save their money.

The struggler 

They live for today and make a few plans for the following day.Others often see them as victims,losers and wasters ,disorganization people with a few resources and aims.Rather than working hard they're more likely to succeed in life if they 'win the lottery'. Alcohol and junk food are associated with strugglers.Visual impact and physical sensation are important elements of their brand.These people seek escape

Blumler and Katz's 

Blumler and Katz created the uses and gratifications theory as they acknowledged that all media, including music videos, offered their audiences a form of knowledge and pleasure when watching. They argue that it is the "gratifications" created by these different forms of media, that make them enjoyable to audiences. The music video has a purpose for audiences that they discover whilst watching.

​This theory assumes audiences are active rather than passive. Audiences that watch music videos approach the music video for different reasons, that it offers them.  Their theory suggests that individuals and social groups use music videos in different ways. This is supported by Roland Barthes theory as he explained that what is being received by audiences, may differ to the producers actual intensions.

Justin Bieber's Music video 'Beauty and the beat'

 Is a clear example of one of the uses and gratifications that audiences receive from music videos. This music video is an up-beat song that shows a teenage lifestyle. It is evident that audiences are being offered a form of escapism from reality, and are able to escape in the hedonistic life of the music video.

​The use of a hand held camera throughout the music video effectively draws audiences into the party that is being displayed, and adds an element of realism to the scene. The singer is constantly focusing on the camera to ensure audiences are engaged with the party and what is going on. This is demonstrates Richard Dyer's star theory as Justin Bieber's teenage audience want to see the star in the music video, which makes him appear desirable to them.

 Massive attack's "Live with me" 

Demonstrates the second type of gratification identified by audiences. This form of gratification that audiences obtain from the music video explains the possibility for audience members to identify with character, and the use of a media allowing them to discuss the concepts with others. This is evident due to the relatable topic that is being shown in our narrative​.​

Adult audiences are able to identify their problems in the protagonist of the music video. The video illustrates the typical difficulties that many working-class people may face when dealing the stress they get from work. Consequently, the nature of this topic in the music video causes audiences to discuss their similar problems with one another and how they also relate to this character, who finds the solution to her problems in alcohol.

Adele 'Hello'

This music video creates a sense of identity about the life of an individual that many audience members themselves may be living. This gratification is similar to the previous one as they both demonstrate how audiences relate to music videos. The personal identity in the narrative is the main artist herself, who is compared with her audiences who are going through similar situations in their life.

 The protagonist in this music video has returned to her old town and is reminded of the time when she met someone she use to love, and how they ended up being separated. Many audiences compare themselves to the artists and how they're similar their experiences are for a nostalgia of their previous relationships. The whole narrative, is a de-saturated green effect that exposes melancholy and conveys an on-going flashback into a past life. Audiences can themselves go into a flashback of their lives.

For my music video

Gears 

My music video is going to be as universal as possible to make it inclusive towards everyone.The gender will be female empowerment however representation of a male is also present.Most of my actresses in my music video are white with a Latino main singer which can make other ethnics groups feel less included.However, the story line can relate to everybody.The demographic my music video is aimed towards is 16-25 this is shown through teenagers going out without any responsibilities and having fun.Although, my music video contains a British song and Essex locations it is aimed to everyone worldwide, as 'cheating' is a topic anyone can relate too.The socio- economic is going to be low such as E because they're teenagers, however there will be representation of makeup ,cars and designer clothing which can be aimed towards a higher economic of C1 .

Blumer and Katz

At the beginning of Ciao Adios will have a gratification of personal identity as the audience will be able to have a sense of identity about the life of an individual that many audiences themselves may be living.The story line of finding out you have been cheated on can be compared with her audience as some may be going through or already have gone through this situation.The music video has representation of self love as she realises she deserves to be treated better, and she is seen having fun with her friends, audiences will be able to compare themselves to the artists as they've come a time they have also found self love in themselves instead of hatred.There will also be representation of flashbacks with her Ex boyfriend which audience will be able to relate to as they may go into flashbacks of the lives and past relationships.In addition, it also uses the gratification of entertainment as she is seen having fun as she escapes from reality.The performances and acting makes the audience engaged as the hybrid music video will be in between narrative and performance.

preliminary task video edit

Preliminary task

I created a music video with my peers to the song ‘Unfinished sympathy’ by Massive attack. The video was filmed on a Steadicam following vocalist Shara Nelson as she walks along the pavement with a direct mode of address as the audience acknowledges her surroundings ( dad walking with son ,disabled man on a skateboard, people on the phone ,homeless men drinking and people acting rebellious as they throw food across the street). As a group we had to create a music video similar to the original.

I was given the role of a director and was also an actor in components of the music video. After we then decided on the camera man and the protagonist actor and created a storyboard of our ideas. We choose a variety of locations in our local town centre; this was a good way to get extra actors in the music video like the original as it gets busy during the day. In the preliminary task we used a variety of shots for an example, close ups to show the characters expressions and emotions through the framing of the face. We also used wide shots to enable the audience to see the surroundings and mid shots to show the detail. Using panning from different shots allows the audience to be engaged. Using the Nikon camera, we also used different camera angles from high to low. At the beginning the scenery shots of the birds flying and the camera looking up the building, the use of the low angle shots makes the subject look strong and powerful. This was also used at 1:14 as the singer has a direct mode of address looking down at the camera creating a sense of authority. There are multiple actors in this music video with different ages, races and gender which increases the representation and diversity.

Unfortunately, the funding used in my music video is low and we were unable to use a Steadicam or hire actors to perform as drunk adults, kids playing, homeless people or even disabled like the original music video. Instead we used a dolly and filmed our music video on a Nikon d3500, due to the floor being uneven the footage looked shaky in certain areas of the video, using premiere Pro I stabilised the video as much as I could.

I edited the music video on Adobe Premiere Pro, to have a better knowledge on the editing app I watched YouTube tutorials to have a better understanding. After, this I watched over the clips we videoed and cut the shots down to fit the time. I then used different transitions to make the clips look smoother and blend into one another well. I also changed the speed in different places of my music video at 0.27 I made the clip slower to make it look more serious as she has a direct mode of address. I also used colour treatment making the video have a blue tone and dark saturated colours. I decided to do this because I wanted the video to have enigma as though she is suspicious. Furthermore, to make her look more suspicious every person she walks past disappears I done this by cutting and combining clips. Other effects were also used, and I added credits at the end showing the roles we had. When I was finished and happy with the outcome, I rendered my music video and exported it to my YouTube account, I selected the resolution and frame rate of the video as I worked in 1080p HD.

Overall, I liked the outcome of the music video, however, to improve the technical code for my final music video I will have time to check whether the flooring has a smooth surface for the Dollie. I will also like to learn more editing techniques to make my music video look more professional.

Research-Timed analysis Music video

 

0:00-0:04

The music video at the beginning starts of with a black screen which transitions into the main music video using a quick fade. The screen transfers to a wide shot of a dull empty living room. This can contribute to the enigma code as there is an element of mystery as to where the singer is. The camera slowly zooms into the room which creates more tension as you question why is the room empty?

0:04-0:07

The scene changes to a dark empty corridor. The hallway is centralised in the middle of the screen as the window and the light in the middle of the room is the only source of light. The dark scenery and abandonment creates tension and has inter textual links towards horror films.

0:07-0:11

The camera then cuts to another room which has a old dirty mattress and a white sofa. Again, the room is lit up by the one window which is in the centre of the screen. The empty rooms creates connotations that perhaps nobody lives in the house anymore. The mis-en-scene creates a sense of loneliness .

0:11 -0:20

The music begins to play and shows a young girl in a nude leotard. The lyrics 'party girls dont get hurt cant feel anything' this has connotations to drinking alcohol.She is seen stand on the door frame with a direct mode of address making the video more serious as her body language suggest ‘we’ have entered her home. The nude leotard links towards Laura Mulvery “male gaze” as slot of skin is shown this is when the audience is put into the perspective of a heterosexual male. However, because it is a young girl it may have been used to make the viewers feel uncomfortable as though they’re intruding her privacy (home).

0:20-0:22

She then jumps on to the floor switching into a close up of the back of her legs. ‘I push it down push it down’ linking to Godwin’s theory that lyrics will make references to the visuals on the screen. The camera then pans up her leg to reflect her standing up straight.

0.22-0.30
They use a steady cam to pan around the girl as she dances on the floor.The room is a pale green which creates a grim and dirty effect on the room.The camera is held at a mid shot enabling the audience to see the girls facial expressions.She jerks her body in time to the lyrics 'i feel the love'.

0.30-0.32

The camera pans keeping Maddie (girl dancer ) in the middle of the screen as she sit on the sofa.

0.32- 0.53

She tills her head at T=0.32 on time with the beat which switches the camera angle to the right creating a creppy atmosphere.On beat 'one two three drink' she is seen lifting her arm up conveying she is portarying someone who is drinking and getting drunk 'til i lose count'The panning continues moving to the left and right following her as she dances around the room.Her movements of her dance movers are strange and chaotic whic has connotations to her being drunk.

0.53-0.56

The wide shot through the door frame showing the the surroundings and the dancer on her knees can convey she is trapped in the house the camera then pans towards the dancer.

0.56-0.58

Close ups of her feet again as she drags her feet like a dog.

0.58-1.00

The close up of her face (for a split second) makes it harder for the audience to gather the dancers emotions which creates enigma.

 1.00-1.31

The camera continues to pan around her as she jumps around the room.The close up of her chaotic body movements as she is seen dropping of a sofa, doing a cartwheel and pirouettes.The crazy dancing links to how alcoholics are intoxicated they do thinks that but them in harm (physically and mentally).

1.31-1.34

The mid close up showing her facial expression (smiling with eyes wide open) linking to her being crazy making the audience ore interested as they question whats going to happen next.

1.34-1.36

The camera pans from behind the dancer as it chases her.This makes the movement look faster as she is seen being very energetic and creates a sense of urgency as though something may happen.

1.36-1.39

She sits at a small dinning table and the camera has a close up of her face infront of her as though the audience is sitting infront of her at the table.She looks emotionless as she has a direct mode of address and has no facial expression creating enigma as she may lash out at any moment.

1.39- 1.49

The camera pans around her sitting at the table.The music video has a green undertone making the room look dirty.The lyrics ‘keep my glass full until morning light’ conveys the actor is likely to act worse during the music video.The colour green also links to health thus reflects on how her body is very unhealthy.

1.47-2.36

Maddie walks into a slightly saturated room which links to frustration and warning.The grey colours on the walls and floor links to dampness and blandness as they room looks empty and boring.The wide shot of Maddie doing a split conveys shows the setting as it look old and damp.Everytime Sia(the singer) goes into the loud chorus Maddies dances become chaotic conveying the side effects of the alcohol is being portrayed through her dancing.

2.36-2.50

The camera stops at a wide shot as Maddie walks out of the camera view.The camera pans into a different room showing Maddie in a dark hallway dancing.

2.50-3.08

It then zooms towards the dancer and pans backwards back into the living room.Panning into a close up of Maddie at the window majority of the shot is white conveying coldness and emptiness.This is highlight through maddies exaggerated  facial expressions making the audience feel uncomfortable.

3.08-3.22

The fast movement of Maddie dancing around in the room makes the video look chaotic.

3.22-3.26

Maddie is laying on the floor with a high camera angle looking down at her making the scene look more dramatic as it can imply her drunkenness.As the camera pans backwards.

3.26-3.51

Maddie is at the door frame smiling with a dark surrounding.The room with her In is lit up.This creates a intense setting as it has conventions to a horror film.As the camera pans away she is seen curtsying repetitively creating a creepy atmosphere.The use of curtseying is to show respect to the higher class this conveys she acknowledges her social class being a (struggler) and looks at the audience as superior.

Planning pitch

https://prezi.com/view/KI5RSvSmidvA5l6J5rFq/